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    Cap Swag 

    Hat Stores | Refined Embroidery | Creative Product Manufacturing | Content Creation

    We are a premium shopping destination located on the Jersey Shore and South Jersey. We feature a huge selection of the latest headwear and clothing in all of our retail locations. Our stores specifically stock sneaker matching hats and t-shirts to go with any pair of kicks current or retro. We aim to provide a never-before-seen selection to both hat-enthusiasts and casual cap-wearers. Even if you have an idea for a hat or t-shirt, chances are we can make it! In addition, to our authentic retail merchandise, we offer custom embroidery, applique, direct to garment and screen printing services to turn your dream into a reality! Our goal is to create quality custom apparel for an unbeatable price. Let's work together! Find out more about our custom services here.

    The Story

    Starting in a 300 square foot booth in the Ocean City surf mall, Cap Swag was born with one vision in mind, to sell the dopest snapback hats and fitted caps on the entire Jersey Shore. After overcoming many many many obstacles that were thrown in our way we overcame and eventually moved on to open two more locations, one on the Wildwood Boardwalk and one in a local artisanal farmers market in Berlin, New Jersey. Our success in the headwear space was evident as we were consistently providing our valued customers with exclusive, never-before-seen, merchandise in their favorite vacation spots.

    While we always loved the sports licensed apparel business, we began to set our sights on a new avenue. That opportunity was the business of custom apparel. And so, with no prior knowledge, we purchased our first single head, 15 needle, embroidery machine (we call it Ol' Reliable) and entered the business of headwear embroidery. For months, we experimented with custom embroidered hats. We spent countless hours testing and refining our process until we had successfully mastered hat embroidery, jacket embroidery, t-shirt embroidery, polo shirt embroidery, backpack embroidery and even more countless forms of custom embroidery.

    Thanks to the effort and perseverance of our amazing staff, we have expanded our custom business to include custom t-shirt printing, direct to garment printer, heat transfer vinyl, cut and sew, applique and much more. 

    Cap Swag is all about pushing boundaries and surpassing expectations. What started as a 300 square foot hat shop, turned into a multi-location custom apparel and sports licensed business that is also heavily involved in social media and content production.

    We thank you, for your continued support and hope you will join us in this wild journey that is Cap Swag.